Kameleon Jewelry has adopted a
chameleon puppet as its mascot who has been appropriately dubbed
"Princess Pops-a-lot" by its Facebook fans. Due to an overwhelming
response and demand for more from "the Princess", the Kameleon marketing
team decided to send Princess Pops-a-lot on a virtual road trip which
will eventually lead her from Kameleon's home in Dartmouth, Nova Scotia
to the JCK show in Las Vegas.
As Princess Pops-a-lot travels from
the east coast of Canada to Vegas, Kameleon will be posting travel
photos from her trip on their Facebook page. Fans are required to guess
the puppets location in each photo as well as identify the closest
Kameleon retailer to that location. Each correct answer will give Fans
an entry into a draw to win a Kameleon prize package. Princess
Pops-a-lot has already posted photos from Hopewell Rocks in New
Brunswick, and the L.L. Bean Boot in Freeport, Maine. The photos have
already received an overwhelming response and attention is expected to
grow as she visits more famous and some not so famous sites across the
U.S..
Kameleon President Robert
Smith is very excited about this "new addition" to the team, "Our line
has always had an element of fun; it is something that we encourage in
our marketing especially on our Facebook page. We love that Facebook
allows us to interact so closely with our fans. Having the Fans suggest
names for the mascot really gave them the feeling of being a part of the
fun. With a name like Princess Pops-a-lot how can you not smile! She is
a great addition to the Kameleon Jewelry team and we look forward to
sending her on more adventures in the future!"
Retailers can look forward to
seeing, and having their photos taken with Princess Pops-a-lot and the
rest of the Kameleon team at the upcoming JCK Jewelry Show.
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