Urban Acquires California Gift Show From MMPI

Urban Expositions has announced its acquisition of the California Gift Show from Merchandise Mart Properties Inc. (MMPI). The management transition will take place following the July 2012 edition of the semi-annual show held at the Los Angeles Convention Center. The acquisition further solidifies Urban Expositions' plans to revitalize the trade show marketplace for retailers throughout southern California and surrounding areas. 

"We seized the opportunity to buy this show as we felt it could accelerate our efforts to rebuild the southern California gift market's brand as a leading trend, product and style resource," explains Doug Miller, president, Urban Expositions. "Our original plans to launch a new event in Anaheim were grounded in our firm belief that the timing and market conditions were right to pour significant resources into bringing a fresh, vibrant show to the region's substantial buyer base. We'll be able to accomplish this goal much quicker and better serve the overall marketplace by using those same resources to build upon the foundation of the established California Gift Show and the synergistic opportunities that exist with neighboring permanent showroom buildings." 

Urban Expositions will assume all management duties from MMPI following completion of the July 27-30, 2012 edition. At that time, the company will take over all sales, marketing, operations and other day-to-day duties for the January 25-28, 2013 California Gift Show and all future editions of the semi-annual show. Urban Expositions will work closely with MMPI leading up to the July 2012 event to ensure that a smooth transition of ownership takes place. 

Urban plans to significantly expand the exhibitor base of the California Gift Show -- targeting a Winter 2013 show opening with more than 2,000 domestic and international lines. The popular/destination categories of Kentia Hall — World Style, Jewelry Cash & Carry and Vintage will continue to be a mainstay. Order writing will be expanded to include Design LA, Handcrafted, Gifts, Personal Style (including Spa) and two new categories — Outdoor Living and Boardwalk. Outdoor Living will focus on the casual lifestyle unique to Southern California and Boardwalk will feature souvenir, resort, beach and board sport resources. 

For buyer information, visit urban-expo.com or call 800/318-2238. For exhibitor information, contact sales team members at 800/318-2238: Joan Ulrich at ext. 0336 | julrich@urban-expo.com; Dirk von Gal at ext. 0345 | dvongal@urban-expo.com.