VHC, Inc. has launched mybellataylor.com, a dedicated website for Bella Taylor, a rapidly growing line of printed and patchwork quilted handbags, wallets, purses and travel pieces.
The website, targeted to potential retailers, includes information on available collections, new promotions, fixture programs, catalog request/viewing and becoming an official dealer.
With record breaking sales in the first quarter due to independent retailer support, brand awareness, mix of price points and a heavy launch cycle, the company saw a need to segregate Bella Taylor from its other brands.
"As Bella Taylor succeeds in the apparel, fashion, accessories and gift industries, its relevance to our home décor client base has become part of the past" says Bella Taylor Product Development Manager and VHC, Inc. Co-Owner, Julie Kline. "With a heavy emphasis on trend-forward sizes and colors and a focus on print and trendy patchwork designs, we've captured a new segment of retailers."
The website gives retailers a centralized location to receive all Bella Taylor related information. The dedicated website has followed the launch of Bella Taylor's integrated marketing campaign involving Print, Digital, E-Blast and In-Store Fixtures and Signage. Retailers will still be directed to the company's main website, victorianheart.com, for e-commerce and information on general company policies.
"We are truly committed to developing partnerships with our retailers and providing the resources to succeed," states CEO, Ken Kline. "Immediate shipping, no minimum reorder requirements, the industry's best fixtures, quality products in a price-point driven framework, and now a dedicated website that delivers all the answers: These are all reasons why Bella Taylor is where it is today."
Bella Taylor is available from VHC, Inc. wholesale to the trade only.
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