The largest Hong Kong promotion ever
to take place in the United States will be held this summer to showcase
Hong Kong’s advantages for American companies looking to tap new
business opportunities in Asia, particularly on the Chinese mainland.
“Think Asia, Think Hong Kong” will
feature symposiums in New York and Los Angeles, June 11 and 14
respectively. Speakers will include CY Leung, Chief Executive of the
Hong Kong SAR Government, and more than 60 prominent senior executives
from global companies. The event is organised by the Hong Kong Trade
Development Council (HKTDC), with support from 14 Hong Kong partners and
close to 100 US organisations.
“As the global economic balance
continues to shift to Asia, Hong Kong is the ideal business platform
from which to access the myriad regional opportunities now available in
the growing ASEAN area and the Chinese mainland,” said HKTDC Chairman
Jack So. “Our low taxes, free economy, rule of law, English-speaking
environment and world-class business services make us the preferred
partner for any overseas businesses wishing to tap these growing
possibilities.”
There are approximately 1,400 US
firms in Hong Kong, concentrated in trading, banking and finance, and
transport. As of October 2012, there were 869 US companies with their
regional headquarters or regional offices in Hong Kong, more than any
other country.
In response to the U.S.'s National
Export Initiative, the HKTDC launched the Pacific Bridge Initiative
(PBI) in November 2010, to encourage American companies to work with
Hong Kong in exporting to the Asian region. Since PBI’s implementation,
the number of successful instances of US companies exporting to Hong
Kong increased by 54.8 percent, to 353, as of November 2012.
U.S. exports to Hong Kong from
2010 to 2012 grew by 41 per cent, to more than US$37 billion. Over the
past decade (2003-2012), US exports to Hong Kong have surged 177 per
cent.
The Think Asia, Think Hong Kong
sessions will focus on why U.S. companies should use Hong Kong’s
business advantages. They will also look at how Chinese enterprises have
been expanding their international presence through Hong Kong, and what
mainland companies are looking for in global partners.
In addition, some 10 industry
sessions will take place. These will provide practical tips on selling
consumer brands to mainland China and throughout Asia, explore
technology partnership opportunities, discuss finance-related topics,
spotlight the latest trends in the mainland’s outbound investment and
look at Hong Kong-mainland collaborations in film and digital
entertainment.
More than 100 Hong Kong government
officials and business leaders from a wide spectrum of sectors,
including lifestyle products, fashion, food and wine, technology,
finance, accounting, legal, logistics and marketing, will take part in
Think Asia, Think Hong Kong. Business-matching sessions will be
organized with U.S. companies onsite. The TATHK campaign is expected to
attract more than 2,000 American corporate leaders, government
representatives, heads of SMEs and opinion leaders with a special
interest in Asia.
For more information, visit thinkasiathinkhk.com/usa/en/index.html
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