The California Market Center (CMC),
the West Coast’s epicenter of fashion/gift/home and design has chosen
the dates of Tuesday, January 21 to Monday, January 27, 2014 to hold its
major Winter 2014 Gift & Home Market, it was announced by
GerrySeibel, Vice President of New Business Development for CMC.
“Originally the dates for the winter
2014 show were set for mid-January 2014, at all three locations which
make up the L.A. Gift Market.However, these dates were recently changed
to the very last week of January and into February 2014, putting the
L.A. Gift Market right on top of the three other major shows— NY NOW,
Las Vegas, and the Frankfort Fair. These later dates would interfere
with retailers, manufacturers, and sales representatives’ ability to
attend other shows critical to their businesses,” states Seibel.
“While the CMC is committed to its
policy of cooperation with the L.A.Mart and the California Gift Show,
our partners in a unified west coast market, CMC’s tenants and its major
manufacturers were greatly alarmed about a date change which would put
the California Show so late in the market season. So, after extensive
discussions with leading retailers and our tenants, the Gift & Home
showrooms at CMC have been forced to change our dates so as not to be in
conflict with any other major show and so that we may offer our valued
retailers a productive, profitable, and comprehensive buying
experience!”
Mickey Lang, president of the
nationally known sales organization California Marketing Associates
(CMA), is in total agreement with CMC’s decision on the show date
change. “CMA represents over 130 leading home/gift/fashion/seasonal
lines in our 40,000 sq. ft. home in CMC. Having the California Show
held so late in January would have a very negative effect on our
business, and would have made it impossible for us to cover other shows
that our manufacturers need us to attend in this crowded show season,”
comments Lang. “I applaud CMC management for making the courageous
decision to set its winter 2014 dates to accommodate the needs of its
customers!”
Echoes Dale Zizi, who heads the sales
group which represents such leading Christmas/seasonal manufacturers as
Melrose International, Katherine’s Collection, Bethany Lowe Designs,
Lynn Haney Collection, T.J.’s Christmas, and Vickerman Trees &
Lights: “If the CMC , the L.A. Mart and the California Gift Show’s
market’s dates all had been set to begin at the very end of January
2014, it would have created an impossible problem for our manufacturers;
they would not have been able to attend the west coast’s show at these
late dates, due to their commitments to other shows around the country
and in Europe. January is when we debut our Christmas, Halloween, and
Fall product and is an extremely important time for our buyers,
manufacturers, and company principals to review what is up and coming
for the new year. That is why CMC’s plan to hold its winter 2014 Home
& Gift Market earlier in January is so vital to all of our
companies.”
In addition to holding its own CMC
Gift & Home Show January 21-27, 2014, for the convenience of buyers,
the Gift & Home showrooms at the California Market Center will also
be open every day of the California Gift Show, January 31 – February 3,
2014. During its January 21-27, 2014 Gift & Home Show, CMC will
offer its attendees many buyer’s perks including free parking, free
breakfasts, and complimentary shuttle services, and numerous promotions.
All of CMC’s Gift, Home and Design Center showrooms will also be open
January 14-20 during the 2014 LA Fashion Week, a major market for
apparel, fashion accessories, jewelry, and children’s products. “Having
all of our Gift & Home showrooms open and available at the same
time as L.A. Fashion Week has proven to be very successful in allowing
cross-over buying opportunities for both gift and fashion retailers,”
says Seibel.
For additional information on its upcoming market schedule and show amenities, visit: californiamarketcenter.com.
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