Thursday, March 29, 2012

Two Leading Giftware Companies Come Together - Roman Acquires Alexa's Angels

Roman Inc. has completed its purchase of Alexa's Angels, the popular inspirational jewelry and gift company. Alexa's Angels is known for its innovative and stylish designs that inspire.

Roman acquired all assets of Alexa's Angels, a privately held company located in Windsor, Colorado. Alexa's Angels has developed several branded collections, including: Prayer Box Bracelets, Many Hearts One Family, posi+ivi+y, Keep An Angel in Your Corner and Bandazzles. Alexa's Angels will continue to operate as usual, and their complete product offering will be sold in Roman showrooms nationwide, in addition to rep agencies where Roman is represented.

For the past several months, Dan Loughman and Beth Lang have had numerous conversations regarding their businesses and how they fit overall within the Gift Industry. Both felt that the industry continues to change, and the right strategic partnerships can benefit individual companies, retailers and the industry as a whole.

"Roman and Alexa's Angels' complementary product lines and core competencies made perfect sense for this collaboration," says Loughman. "I believe Roman can have a positive influence on Alexa's Angels' overall business, and Beth and her Angels can help Roman and Cottage Garden through their product development and marketing skills. At the end of day, we have a stronger, more robust company with a wide range of product offerings and strategic brain power."

For addition information about Roman, visit For additional information about Alexa's Angels, visit

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