Macef will develop into a parallel
digital event, becoming the most important online exhibition in the
field of home, furnishing, and decor. Macef+ (macefplus.com)
is the digital event devoted to trade operators who, by exploiting the
web potentials, will be able to sign new commercial deals and extend
their activities for 30 days after the end of the exhibition.
Macef+ gives birth to the
concept of "HD exhibition" which has been developed by Fiera Milano in
cooperation with FieraDigitale in order to support trade operators
through practical initiatives and develop business in an ever-changing
market where time is getting more and more precious. Macef+ marks a new
way to do business abreast of times, by exploiting the resources made
available by the Web.
Through a simple procedure, buyers can
get registered on macefplus.com, get in touch with companies, and view
the detailed offers proposed by virtual stands; in turn, exhibitors
enjoy the opportunity to manage their online platform, highlighting
products, adding descriptions and multimedia contents, checking accesses
to the stand and contacting buyers.
In this way, Macef gennaio
2013, thanks to Macef+, will remain open on the web until the end of
February. The new online exhibition has been preceded by a pilot project
that began in September at the end of the last Macef event and which
was scheduled to end on October 31st. The project involves over one
hundred companies and 500 buyers, and has allowed successfully testing
the concept of online exhibition in light of its launch in January. The
project is developed in partnership with Fiera Milano and FieraDigitale,
the company at the basis of e-Pitti.com success.
A special report from Giftware News columnist Marilyn Nason This year's annual International
Pool Spa Patio Expo November 2-8, in New Orleans, was aptly themed "The
Backyard Experience," further reinforcing the importance of outdoor
family living to today's consumers. Not only did the show offer
countless in-ground and above-ground pools, spas, hot tubs, saunas and
casual furniture but also an almost limitless and creative variety of
toys, games for every age, barbecue grills, firepots, fireplaces,
fountains and fire and water decorative combination — the latter perfect
for savvy gift and home décor retailers to consider.
As outdoor living assumes an
increasingly important role with consumers where their backyards are
concerned, exhibitors at this show were displaying limitless
possibilities for gift and home décor retailers, especially where the
elusive men's gifts are a factor.
With show officials reporting a
30 percent increase in display space this year, further proof that
complete year-round practical family outdoor living has become a basic
part of consumers' lifestyles, not a fleeting trend.
Just as the recent Casual
Furniture Show, furniture/home décor shows in High Point and Las Vegas,
even the annual New York City International Toy Fair promoted this
theme, the true family fully-accessorized center from pool, spa, patio
areas to barbecuing, outdoor cooking and entertaining, games, all
emphasized that today's backyard can not only reflect individual home
décor tastes but provide enjoyment to capture the attention of every age
and every pricepoint.
Pool and lawn toys and games
like basketball and volleyball offered the best in family fun. Same for
in-pool exercising and fitness regimens; frisbies that squirt water on
people or dogs who capture them and sleek bar stools equally at home
in-pool or anywhere in the backyard, deck or patio.
Perking up the backyard pool is a
decorative cinch with round vinyl bottom-of-the-pool colorful mats in a
variety of interesting graphic designs. Plush toys, especially in
wildlife and goofy characters epitomized fun poolside possibilities for
infants to teenagers, as did colorful pool floats for up to four people.
As the growth in outdoor living
points to long-term consumer interest, several exhibitors were
highlighting the potential for almost year-round use of backyards even
in areas where winters are a problem by showing practical and stylish
fire pits, fire tables and infrared patio heaters, with built-in
For the truly adventurous, tiki
huts were on display, certain to excite gift retailers who can envision
the accessories potential this backyard look could suggest to their
ShopKeep POS, a leader of iPad
POS technology has announced a new time clock feature that makes it
simple for merchants to log and track employee hours right from their
ipad register. With payroll costing the average retailer 20-40 percent
of sales, optimizing schedules is key to running a profitable business.
The integrated ShopKeep POS time clock
solution eliminates the need for merchants to re-enter employee
information into other time clock tracking applications. The feature
also allows the owner of a store to make adjustments when employees
forget to punch in or out of their shift. Plus, merchants will now be
able to pull sales by employee to track individual performance better.
The information is then exportable and can be used for accounting and
"We know how important it is for merchants to
accurately keep track of employee schedules," says Jason Richelson, CEO
and Founder of ShopKeep POS. "We've built this feature in a way that is
easy to use, saves time, and helps our customers make smarter scheduling
The announcement comes on the heels of
last month's announcement to integrate mobile payment providers Level Up
and Dwolla into the ShopKeep POS iPad register and is part of the
company's overall strategy to consolidate apps and devices that
merchants want to use into one simple, affordable POS solution.
The new time clock feature is available in
the latest version of the ShopKeep POS app that is easily downloadable
in the App Store. Current customers just need to update their existing
app in the App Store to take advantage of this time saving feature right
away. New customers can sign up for ShopKeep POS online at shopkeep.com or right from the ShopKeep POS iPad app.
ShopKeep POS is an easy-to-use and
flexible point-of-sale solution embraced by more than 3,000 locations to
manage inventory, customers, and facilitate transactions, all from an
The subscription-based service includes unlimited
seven-days-a-week customer care by phone, email and online chat,
ensuring its customers are never in the dark and always able to get the
help they need when they need it.