Urban Expositions has announced its acquisition of the California Gift Show from Merchandise Mart Properties Inc. (MMPI). The management transition will take place following the July 2012 edition of the semi-annual show held at the Los Angeles Convention Center. The acquisition further solidifies Urban Expositions' plans to revitalize the trade show marketplace for retailers throughout southern California and surrounding areas.
"We seized the opportunity to buy this
show as we felt it could accelerate our efforts to rebuild the southern
California gift market's brand as a leading trend, product and style
resource," explains Doug Miller, president, Urban Expositions. "Our
original plans to launch a new event in Anaheim were grounded in our
firm belief that the timing and market conditions were right to pour
significant resources into bringing a fresh, vibrant show to the
region's substantial buyer base. We'll be able to accomplish this goal
much quicker and better serve the overall marketplace by using those
same resources to build upon the foundation of the established
California Gift Show and the synergistic opportunities that exist with
neighboring permanent showroom buildings."
Urban Expositions will assume all
management duties from MMPI following completion of the July 27-30, 2012
edition. At that time, the company will take over all sales, marketing,
operations and other day-to-day duties for the January 25-28, 2013
California Gift Show and all future editions of the semi-annual show.
Urban Expositions will work closely with MMPI leading up to the July
2012 event to ensure that a smooth transition of ownership takes place.
Urban plans to significantly expand the
exhibitor base of the California Gift Show -- targeting a Winter 2013
show opening with more than 2,000 domestic and international lines. The
popular/destination categories of Kentia Hall — World Style, Jewelry
Cash & Carry and Vintage will continue to be a mainstay. Order
writing will be expanded to include Design LA, Handcrafted, Gifts,
Personal Style (including Spa) and two new categories — Outdoor Living
and Boardwalk. Outdoor Living will focus on the casual lifestyle unique
to Southern California and Boardwalk will feature souvenir, resort,
beach and board sport resources.
For buyer information, visit urban-expo.com or call 800/318-2238. For exhibitor information, contact sales team members at 800/318-2238: Joan Ulrich at ext. 0336 | firstname.lastname@example.org; Dirk von Gal at ext. 0345 | email@example.com.