Beginning in October, a monthly series of "Market Readiness" webinars — addressing marketing and selling strategies, tradeshow operations and lead follow-up — will be offered to companies exhibiting in the winter 2013 edition of the New York International Gift Fair (NYIGF). Produced jointly by NYIGF and Right Angle Strategies, the series includes three pre-show webinars, one post-show webinar and free, one-on-one business consultations during NYIGF.
"We want to do everything we can to help
NYIGF exhibitors maximize the return on their tradeshow investment" said
Christian Falkenberg, NYIGF director and GLM vice president. "Our
partnership with Right Angle Strategies provides valuable 'before,
during and after' training from industry veterans and experts."
The webinars will be produced by NYIGF and
Right Angle Strategies, a business strategy and coaching consultancy
lead by gift and home industry veterans Stu Teller and Laura Blunt. As
an added benefit, Right Angle Strategies will offer all webinar
participants a free, in-booth, 15-minute business consultation at the
winter 2013 NYIGF.
Three pre-show webinars will focus on
marketing, sales techniques and tradeshow operations. The fourth and
final webinar, which will be held one week after NYIGF, will address
The webinars are free for NYIGF exhibitors, and registration is available online at: nyigf.com/Exhibitors/ExhibitorEducation.aspx#registration.