Midwest-CBK, a leading holiday, gift and home décor designer and manufacturer, has announced it has been purchased from MVP Group International, Inc. by Toronto-based gift company, Ganz. The acquisition includes the Midwest-CBK brand name and popular holiday, gift, and home and outdoor décor business. MVP Group will retain the Colonial Candle, Everybody's Ayurveda, Genuine Monkeez & Friends, Monkeez Makes a Difference and Goofballz brands, and Union City, TN. distribution facility and staff.
The Midwest-CBK product line and the MVP
Group International brands of Colonial Candle, Everybody's Ayurveda,
Genuine Monkeez, Monkeez Makes a Difference and Goofballz, will continue
to be available through the Midwest-CBK sales team.
"Midwest-CBK is a perfect addition to the
Ganz family of brands, a company with a similar heritage, strong values,
experience, vision and focus," says Scott Wehrs, president of
Midwest-CBK. "By combining forces, both Midwest-CBK and Ganz will
continue to grow and provide the industry with exceptional new product
design and development, and outstanding service."
"This acquisition unites two renowned and
highly respected market leaders, combining the strengths of both
companies with best-in-class people, products, service and support for
independent retailers," says Howard Ganz, president of Ganz. Midwest's
and Ganz's product development and sales teams will continue to operate
independently thereby allowing each to focus on their strengths. "This
strategy brings many benefits and opportunities to retailers through an
unmatched selection of holiday, gift and home décor products, innovation
in products and programs, depth of design and outstanding sales and
support teams, backed by a company with the combined resources of
Midwest-CBK and Ganz."
For more information, contact your Midwest-CBK account manager, visit mwcbk.com or call 800/394-4225.