Macef will develop into a parallel digital event, becoming the most important online exhibition in the field of home, furnishing, and decor. Macef+ (macefplus.com) is the digital event devoted to trade operators who, by exploiting the web potentials, will be able to sign new commercial deals and extend their activities for 30 days after the end of the exhibition.
Macef+ gives birth to the
concept of "HD exhibition" which has been developed by Fiera Milano in
cooperation with FieraDigitale in order to support trade operators
through practical initiatives and develop business in an ever-changing
market where time is getting more and more precious. Macef+ marks a new
way to do business abreast of times, by exploiting the resources made
available by the Web.
Through a simple procedure, buyers can
get registered on macefplus.com, get in touch with companies, and view
the detailed offers proposed by virtual stands; in turn, exhibitors
enjoy the opportunity to manage their online platform, highlighting
products, adding descriptions and multimedia contents, checking accesses
to the stand and contacting buyers.
In this way, Macef gennaio
2013, thanks to Macef+, will remain open on the web until the end of
February. The new online exhibition has been preceded by a pilot project
that began in September at the end of the last Macef event and which
was scheduled to end on October 31st. The project involves over one
hundred companies and 500 buyers, and has allowed successfully testing
the concept of online exhibition in light of its launch in January. The
project is developed in partnership with Fiera Milano and FieraDigitale,
the company at the basis of e-Pitti.com success.