Thursday, December 20, 2012

Giftware News Speaks With Newly Appointed SAFI Managing Director, Paris, Philippe Brocart

Thursday, December 6, Giftware News & Home Fashion had the opportunity to meet with Philippe Brocart. Joining the discussion were Frederic Bougeard SAFI, Director International Sales & Business Development Organizer of Maison et Objet, Paris and Maison Et Object, Philippe Bazin, Promo Salon USA located in NYC. 
The group discussed Paris as the gateway to Europe. It is a market of 500 million consumers, 10 million visitors each year visit Paris, and 2 million are trade visitors. The relationship for Paris and New York is an important link. Paris is legendary for fashion, the energy that grabs you — whereas NYC is young, fresh and is always renewing itself.
Creation is not a word, ones needs inspiration, to have a real experience. Brocart urged buyers to come to Paris, the history, the inspiration, the lifestyle ideals. The unique products that are only at the Maison et Objet show. This is a real experience. It is the Art of living, the art of Creation, it is a certain style of living. The show is not about categories but about lifestyle experiences. 

Later that evening, PREDA: Paris Region Economic Development Agency hosted a unique presentation by the Trend Forecasting Agency NellyRodi followed by a panel discussion between Paris-based trade shows and American experts at the Consulate General of France on 5th Avenue. Five major attitudes that are emerging this season were presented.
Covered in the presentation were story telling, the story behind ideas and creating new stories. The senses were discussed as a reflection of life, the expression of all lifestyle facets. Fun! Used as bringing lightness into the world. The New Cool is definitely coming from the street cultural. Cool is the Chic; self-expression through technology. 

Connectivity - the world is moving faster: what associations are there, who to trust, and being generous with others worldwide in sharing new ideas and giving opportunities for exploration and enjoyment. 

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