Giftware News checks in with leading giftware and accessories designer, Dogeared Jewels & Gifts.
Giftware News: Tell us a little background on Dogeared. How did the company get started?
Marcia Maizel-Clarke, founder of Dogeared: Dogeared was started in California in 1991, out of our desire to share good energy with the world. My passion for beautiful design ultimately led me to start hand-making jewelry. The look was hip, casual and very California, and people loved it! The company has been growing ever since. Dogeared incorporates messages of hope, inspiration and wisdom into every product, and that has made us stand out as an industry leader. Dogeared is committed to the same values we held when we started 20 years ago: to be Earth friendly, to be 100-percent made in the USA and to work with non-profit organizations that share our vision of a better world.
GWN: What are the current goals for the company?
MMC: To celebrate our 20th year, we’ve increased our commitment to our non profit partners and launched a yearlong giving initiative called Karma in Action. Throughout 2011, portions of the profits from our bestselling Karma collection will benefit two of Dogeared’s nonprofit partners, One Voice and Girls Learn International. We’ll be launching a limited edition 20 Years of Good Karma necklace in August to help support this effort as well. We’re asking our customers to join us in creating a circle of Karma and making a lasting impact on the world. Our big goal for the year is to take what we’ve been doing for the first 20 years of the journey and do it bigger and better for the next 20 years and beyond!
GWN: What are some of the biggest trends in the industry for 2011?
MMC: Limited edition is huge right now. People want jewelry that tells a story, that they love to wear and that they don’t see on everyone else. Dogeared creates a limited edition Jewel Box collection every season, and people get really excited about that. Raw stones and other natural materials are being used to create a kind of unpolished, organic look and feel that’s really in right now. We’re seeing lots of rough edges: tassels and fringe, movement and texture. Geometric, architectural pieces in unexpected shapes, like square bangles. People are designing with layering in mind. Our favorite current craze is rose gold. We absolutely love it for its warm, inviting sparkle.
GWN: What does Dogeared have in mind for the future?
MMC: We want to keep doing our best work and looking for new ways to keep putting good energy into the world. Everything happens organically for us; the best things just unfold. Last year we launched Dogeared Bridal, and we hope to keep growing that part of our business. It’s all about choosing a direction that’s authentic and doing what we believe in. When we’re true to who we are, success always follows.
Photo courtesy Dogeared Jewels & Gifts.