Thursday, May 17, 2012

Urban Expositions Launches Facebook Contest for Las Vegas Souvenir & Resort Gift Show

As part of an expanded buyer relations campaign for its 2012 Las Vegas Souvenir & Resort Gift Show, Urban Expositions is launching a Facebook social media contest. Running in tandem with Buyer Relations Director Briana Mackey's visits to retail stores in the months leading up to the show, the contest invites buyers to "like" the show's Facebook page for a chance to win a two-night hotel stay during the 2012 edition. 

To enter, buyers can simply "like" the Las Vegas Souvenir & Resort Gift Show Facebook page and write a brief post about why Mackey should visit their store during her travel schedule from June 1- August 31, 2012. If their store is selected, they will receive a special visit and prize package, including a free two-night hotel stay in Las Vegas during the show. 

"We find that the visits our buyer relations team makes to retail stores are among the best building tools we have for a show. In addition to bringing show information and news directly to our customers, when Briana calls on stores she's able to gather wonderful information and feedback that helps us continue to fine-tune and strengthen our show to meet retail needs," said Doug Miller, president, Urban Expositions. "Since Facebook is all about conversation, we thought this contest could be a fun way to continue gathering feedback while building our online community too." 

The 2012 edition will provide retailers with thousands of lines of souvenir and resort product in a wide range of categories, including destination, resort and tourist merchandise, souvenirs, green products, t-shirts, beach items, made in America, coastal and nautical, lake, mountain and lodge, ski-themed products, destination, logo products, shell items, giftware, jewelry/fashion accessories, toys/games and more.

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