As part of an expanded buyer relations campaign
for its 2012 Las Vegas Souvenir & Resort Gift Show, Urban
Expositions is launching a Facebook social media contest. Running in
tandem with Buyer Relations Director Briana Mackey's visits to retail
stores in the months leading up to the show, the contest invites buyers
to "like" the show's Facebook page for a chance to win a two-night hotel
stay during the 2012 edition.
To enter, buyers can simply "like" the Las
Vegas Souvenir & Resort Gift Show Facebook page and write a brief
post about why Mackey should visit their store during her travel
schedule from June 1- August 31, 2012. If their store is selected, they
will receive a special visit and prize package, including a free
two-night hotel stay in Las Vegas during the show.
"We find that the visits our buyer
relations team makes to retail stores are among the best building tools
we have for a show. In addition to bringing show information and news
directly to our customers, when Briana calls on stores she's able to
gather wonderful information and feedback that helps us continue to
fine-tune and strengthen our show to meet retail needs," said Doug
Miller, president, Urban Expositions. "Since Facebook is all about
conversation, we thought this contest could be a fun way to continue
gathering feedback while building our online community too."
The 2012 edition will provide retailers
with thousands of lines of souvenir and resort product in a wide range
of categories, including destination, resort and tourist merchandise,
souvenirs, green products, t-shirts, beach items, made in America,
coastal and nautical, lake, mountain and lodge, ski-themed products,
destination, logo products, shell items, giftware, jewelry/fashion
accessories, toys/games and more.
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