AmericasMart Atlanta has unveiled a revolutionary mobile market app designed to give its customers optimum connectivity with maximum functionality in a technology advance unmatched in size and scale by any wholesale marketplace, according to Jeffrey L. Portman, Sr., president and chief operating officer. The app is now available on the Apple App Store and Google Play.
The introduction follows more than two
years of research, design and development to create a digital
environment scaled to the unique needs and demands of buyers and sellers
doing business daily, and across the 14 annual markets staged within
AmericasMart’s expansive 7.1
The new AmericasMart mobile app
delivers a greatly enhanced customer experience by making it easier for
buyers to discover and explore new and existing exhibitors, categories,
lines and products and to make
note of Market events and promotions. It allows buyers to browse
exhibitors by floor map or in a list, and enables them to record
favorite lines and categories, and to plan, organize and manage Market
details to optimize their AmericasMart visit. Functionality
enhancements will emerge over the next 12 months as the mobile app
expands in scope and scale.
Key functionality of the free app includes:
• Comprehensive search tool encompassing exhibitors, product lines, categories, events and services
• Enhanced exhibitor digital showrooms with logos,
descriptions, product lines, categories, images, services and contact
information including social media links
• Dynamic floor plans allowing buyers to easily navigate the campus, floor by floor
Another addition is a built-in
augmented reality scanner, which allows buyers to easily connect to
exhibitor information, pinpoint their location on campus, and add
exhibitors and events from on-campus printed materials and signage to
their Market Plan scheduling tool.
The new the mobile app, in tandem with
the enhanced AmericasMart Atlanta website and free Wi-Fi throughout the
campus, means that buyers and exhibitors are now more connected than
ever. They will benefit from an enhanced online experience at
AmericasMart.com,which also features expanded exhibitor profiles,
new floor plans, and Market Plan accounts.