Sunday, April 6, 2014

Distinguished Pavilion at the Hong Kong Gifts & Premium Fair The Hong Kong Exporters' Association Takes Lead and Exhibits Corporations' Competitive Edge

Organized by the Hong Kong Trade Development Council (HKTDC) and co-organized by The Hong Kong Exporters' Association (HKEA), the world's largest Hong Kong Gifts & Premium Fair will return during 27 – 30 April 2014 at the Hong Kong Convention and Exhibition Centre. Riding on the recognition of last year, it is believed that the 29th edition in 2014 will attract more attention. In 2013, the fair achieved a record-breaking number of exhibitors, which was 4,128 exhibitors from 37 countries and regions, and more than 50,000 local and overseas buyers. Being the co-organizer of the fair, the HKEA will establish distinguished pavilion in Hall 1E, 3E, 5B and 5C with over 200 exporters, manifesting their competitive edges and also invite buyers for beers, drinks and massage service for free.

New Product Zone Enhances Brand Value
The HKEA has always been committed to assisting Hong Kong exporters in enhancing their competitiveness and promoting their products worldwide. With the development of Hong Kong and the Pearl River Delta, it is of paramount importance for Hong Kong's exporters to develop higher value added products and services. Many exporters have already started designing and developing proprietary products and brands. This year, the HKEA especially develops a new zone Brand Oasis (Hall 5B & 5C) to provide a promotion platform to enhance the awareness of new brands and corporate images. Individual brand stories will be highlighted at the zone to demonstrate their uniqueness of products and services. This platform will also serve to attract foreign brands to work with Hong Kong exporters to penetrate the Asian and the mainland China market. Visitors will find more fun there by joining a game to share their insights on branding and to vote for the best brand presentation at booth.

Focus on Original Designs
To enhance competitiveness and uniqueness, local companies have been striving to instill innovative ideas into products. In particular to Hong Kong's giftware exports, which are mainly targeted at the middle-to-high-end market, innovation and original designs are elements of our quality lifestyle and modern living. The HKEA has set up the zone of Isle of Originality (Hall 1E) since 2011 to manifest the innovation and creativity of local companies and motivate local designs and brands. Riding on its success and overwhelming response, the HKEA further encourages industry transformation and promotion of original design. It thus establishes the zone of Design Village (Hall 5B & 5C), which showcases a wide variety of original designs and trend-setting gifts, offering opportunity for buyers to explore the fantasy of design.

Design Awards Honoring Product Design and Business Innovations 
Since 2012, the Hong Kong Smart Gifts Design Awards, organized by the HKEA under the auspices of CreateHK, has encouraged integration between design and business strategy and has been successfully fostering the creativity and innovation of Hong Kong corporate, young designers as well as students. This year, the 3rd Awards has attracted over 400 entries. Winning entries will be firstly displayed within the Design Village (Hall 5C-A23) for roving exhibition, recognising the efforts of local talents.

While the list of finalists and winners will be announced on 2 April and on 23 April's press conference respectively, the Awards' Presentation Ceremony will be held at Terrace Panorama, Level 5, HKCEC during the fair's networking reception at 6:00 pm on 27 April, where guests can also get to know these emerging talents, exchange market information and explore business potential in a relaxing atmosphere.

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