Thursday, April 17, 2014

How the West is One

The management teams of the California Market Center (CMC),LA Mart and California Gift Showhave joined forces to launch a co-promotional campaign for Summer 2014 - "How the West Is One." Putting a spotlight on how the combined product offerings of the three venues create the largest gift and home market in the west, the new campaign is designed to maximize the buying experience for attending retailers. As part of the unified message, the three venues will honor each other's admission badges and provide free shuttle service between each location and host hotels.

Held Tuesday, July 15 - Monday, July 21, the LA Gift & Home Market at CMC is located at 9th and Main St. Running from Wednesday, July 16 to Monday, July 21, the LA Mart's GALLA Market is at Broadway and Washington Streets. Scheduled for Friday, July 18 to Monday, July 21, the California Gift Show will be in South and Kentia Halls at the Los Angeles Convention Center.

"Buyers come to the Los Angeles Gift & Home Market expecting to discover a wide variety of exciting and highly marketable products in a unified and easy-to-shop environment," states Gerry Seibel, vice president of new business development, California Market Center. "With the CMC, the LA Mart and the California Gift Show all coming together in a truly united effort, we will be able to offer our customers concurrent dates, coordinated shuttle services and other amenities to make their Los Angeles Market shopping experiences productive and fun."

"The LA Mart is proud to be on the ground floor of this Los Angeles Market unification," notes Frank Joens, senior vice president, general manager, LA Mart. "Combining resources and partnering with the California Gift Show and the California Market Center is a natural fit for a strengthened market that will offer attendees everything from the largest national brands, to the extraordinary and unique one-of-a-kind Los Angeles lines. With the power and reach of all three LA venues working in consort, the buyers are sure to find everything they need all the while enjoying an unparalleled and convenient shopping experience. When you add the fantastic weather, the incredible revitalization of downtown LA's restaurants, hotels and nightlife, to our thousands and thousands of product resources, a shopper can truly make this their one-stop destination in the West."

"When we acquired the California Gift Show in August 2012, we launched a rebuilding process to revitalize the trade show marketplace for retailers from throughout Southern California and surrounding areas," explains Doug Miller, president, Urban Expositions. "There is great strength in numbers. By partnering with the LA Mart and California Market Center to shine a spotlight on the vast product resources and service offerings of the permanent showrooms and temporary exhibits, we deliver a strong, vibrant marketplace that truly meets the needs of retailers and vendors alike."

As part of the co-promotional campaign, each venue will use the "How the West Is One" logo to highlight all three locations in their own individual marketing efforts, including direct mail, print advertising, email marketing, web banners and other marketing tools. In addition, the three venues will honor each other's admission badges and provide free shuttle service between each location and host hotels.

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